What is an Airbnb Superhost?

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As a property owner on Airbnb, you have the opportunity to make money by providing your space for others to rent out. 

But what does it take to be a Superhost? What are the benefits of being a Superhost, and how can I become one? This blog post will explore what it takes to be an Airbnb Superhost, why you should strive for that designation, and how to achieve it.

We’ll start with defining what an Airbnb Superhost is. 

A Superhost is defined by Airbnb as follows:

  • Completed at least 10 trips OR completed 3 reservations that total at least 100 nights
  • Maintained a 90% response rate or higher
  • Maintained a 1% cancellation rate (1 cancellation per 100 reservations) or lower, with exceptions made for those that fall under our Extenuating Circumstances policy
  • Maintained a 4.8 overall rating (this rating looks at the past 365 days of reviews, based on the date the guest left a review, not the date the guest checked out)

Airbnb verifies the status of all hosts four times per year to make sure they maintain their Superhost badge.

Generally speaking, becoming an Airbnb Superhost is not easy, but it’s worth it, and at this point,

you may be asking yourself what the benefits are of being an Airbnb Superhost. Let’s look at them.

Priority support

As a Superhost with Airbnb, you’ll get priority support from the company whenever you call or send out tweets. This can be helpful for your business and provide better customer service to those staying in one of your listings on the site! Not only that, but you will receive access to new product releases, invitations to events at their office, and other exclusive offers.

Increased income due to an increased booking rate

You’ll be able to receive more bookings as a Superhost. This is because guests will see your Airbnb listing badge and each of the listings listed under “Super Hosts” on their profile! You’ll also have access to an exclusive filter for super hosts, which only shows them in search results.

Being recognized as an excellent service provider also entitles you the opportunity to charge slightly higher rates. This is due to excellent customer service and increased value for the guests who book your listing.

Staying competitive with pricing

As a landlord, you know that prices can fluctuate during the year depending on what’s happening in your local housing market. 

If it looks like other landlords are getting more bookings than yours while still keeping their rates competitive, then there could be something wrong with how well-priced or promoted they seem to be – make any needed tweaks and adjustments!

You can use strategies like adjusting rates to maximize revenue during your high season and attract more bookings. 

During low seasons, you may offer discounts or special offers so people will choose it when they are looking for something specific instead of just booking at regular prices all year round! 

Target your ideal guest. This may include business travelers, couples, or families.

Social media is also an excellent platform for marketing, so make use of it by posting pictures on Facebook or Instagram to show what makes this destination stand out from others nearby. LinkedIn may also be an option if you are trying to attract business travelers.

Reviews

Don’t forget to leave a review for Airbnb! Each guest that stays at your place should receive feedback, and it also helps entice them to leave a review of their stay, which can help your review score and help you reach Superhost status.

Automate your listing

Have you ever considered handing off your property to professionals who optimize it for Airbnb and taking the guesswork out of managing the property yourself? Some of the benefits include:

  • Listing Optimizing & Photography
  • Client communication
  • Maintenance
  • Cleaning 
  • Excellent local knowledge

In New Orleans, Big Easy Management takes care of all the guesswork, so you don’t have to. If you would like to learn more, please call us at 504-356-8333 for a free rental analysis. 

We hope that this blog post has given you some insights into what it takes to become a Superhost. If you need help with your listing, reach out to our team and enjoy peace of mind.